The rumors have been flying for weeks now, but its finally here! Polaroid has release the Polaroid Go for pre-order on their website - Polaroid.com. Let’s take a quick look at this new camera and see what the hype is all about!

What is the Polaroid Go?

The Polaroid Go is an instant camera, made to be much more portable than other Polaroid instant cameras. Copy on their page calls the camera “portable, wearable, and take-anywhere-able” which definitely gives us an idea of Polaroid is going for here. This much smaller camera is 5.9” x 3.3” x 2.4” and weighs-in at a little over a half pound (.53lbs). Here’s a quick glance at the technical specifications:

Polaroid Go Tech Specs

Camera:
Pocket-sized Analog Instant Camera
Dimensions: 5.9 x 3.3 x 2.4 in (105 mm x 83.9 mm x 61.5 mm)
Weight: 0.53 lbs (242 grams) (without film pack)
Color: White

Battery: High performance lithium-ion battery, 750mAh, 3.7V nominal Voltage, 2.7Wh, rechargeable via USB.
15-pack battery life

Outer shell: Polycarbonate + ABS plastics

Lenses: Polycarbonate resin
Shutter speed: 1/125-30sec
Aperture: f/12 and f/52
Focal length: 34 mm (35 mm equivalent)

Field of view: Diagonal 65.1°, Horizontal 48.1°, Vertical 49.1 degrees

Automatic flash (with override)
Flash system: Vacuum discharge tube storage

This camera is plastic with a plastic lens so its definitely designed more for the consumer and younger crowd. The pre-order price, which includes film is only $114 so the lower price point will definitely be attractive for many.

What Kind of Film does the Polaroid Go Use?

It obviously uses a much smaller film, designed to compete with the Fuji Instax line with its smaller camera and smaller film. Polaroid Go film is 2.632” x 2.122”, including the frame. The image size is 1.851” x 1.811”, producing an almost square image. The sensitivity of the film is ASA 640 and takes 10 to 15 minutes to develop, just like its much larger, older sibling Polaroid film. Also like the larger Polaroid instant film, it comes in an 8-pack.

Can the Polaroid Go compete with the Fuji Instax?

That’s a good question and I guess only time will tell. Instax is already very well established brand and format and is beloved by many. The film develops much faster and comes with 10 photos per pack. While the new Polard Go is competitively priced, it is going up against an almost immovable force with the instax brand.

If you’re interested in learning more about instant photographer, go check out some of my previous posts, like this one on Where to Buy Polaroid Film, or this post exploring Polaroid Instant Photography all together.